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- Let’s Talk Dental Valuation Methods
Let’s Talk Dental Valuation Methods

Leslie George
2025-05-18
6 mins
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4 Key Methods Every Dentist Should Know
Thinking about selling your dental practice? Maybe you're just curious what it's worth? Either way, figuring out the value of your practice can feel overwhelming at first. There are several ways to do it, but four methods come up again and again: Rule of Thumb, Market-Based, Income-Based, and Asset-Based valuation. Let’s walk through each of them in plain English—what they mean, when to use them, and how to make sense of it all.
Rule of Thumb
What It Is:
This is the quickest and simplest way to estimate a practice’s value. It’s based on general industry benchmarks rather than detailed financial analysis.
When to Use It:
Use this if you want a rough idea of your practice’s worth without getting deep into the numbers. It's a great starting point before you dive into more detailed valuation work.
The Details:
- You’ll often hear rules like: “A practice is worth 70% of its annual collections.” Or “2 to 3 times EBITDA for general practices.”
- These numbers are averages pulled from past sales, but they don’t consider your specific situation—like how profitable you are or your local competition.
- So while it's fast and easy, it's also broad and often misleading if taken at face value.
Bottom Line:
Think of this like checking Zillow to get a sense of your home's value—helpful, but not the whole story. $1.560M in Practice Value in 15 months
Market-Based Valuation
What It Is:
This method compares your practice to others that have recently sold. It’s like using real estate comps but for dental offices.
When to Use It:
This works well in busy areas where there have been lots of recent dental practice sales. If there’s good data available, this method gives you a solid sense of what buyers are paying.
The Details:
The idea is to look at similar practices in your region—similar in size, location, specialty, and patient mix—and see what they sold for.
You might see valuation multiples like 0.8 to 1.0x collections, or 3 to 4x EBITDA, depending on how hot the market is.
This method’s only as good as the quality of the comps. If your practice is unique or in a small market, it might not be as useful.
Bottom Line:
Think of this like checking Zillow to get a sense of your home's value—helpful, but not the whole story. $1.560M in Practice Value in 15 months
Income-Based Valuation
What It Is:
Here’s where things get a little more technical. This method is all about how much money your practice is expected to make in the future.
When to Use It:
It’s perfect if your practice has strong, stable earnings. Buyers care about cash flow, and this method puts the spotlight right there.
The Details:
There are two main flavors here:
- Discounted Cash Flow (DCF): This approach projects your future cash flow and then discounts it to today’s value using a “discount rate” (basically, a way to account for risk).
- Capitalization of Earnings: This one looks at your current earnings and applies a “cap rate” to determine value—kind of like dividing your income by a risk factor.
These methods dig deep into your financials and consider things like overhead, profitability, and even expected growth.ou might see valuation multiples like 0.8 to 1.0x collections, or 3 to 4x EBITDA, depending on how hot the market is.
Bottom Line:
This is one of the most accurate methods, but it takes solid financial records and often the help of a professional appraiser.
Asset-Based Valuation
What It Is:
This one’s pretty straightforward—it looks at the value of everything you own in the business and subtracts what you owe.
When to Use It:
Use this when you're closing down, selling to a partner, or if your practice is brand new or underperforming. It’s also common in legal scenarios like divorces or estate settlements.
The Details:
- Tangible stuff like your dental chairs, X-rays, and office furniture are easy to value.
- Intangible things—like goodwill, your brand, or patient relationships—can be harder to pin down, but they’re still part of the equation.
- Subtract any debts or loans, and you’re left with the net value of your practice.
Bottom Line:
It’s a simple method, but it often underestimates what your practice is really worth, especially if you have strong patient loyalty or cash flow.
Quick Comparison Table
Method | When to Use | Best For | Caution |
---|---|---|---|
Rule of Thumb | Early stage, informal | Ballpark estimate | Too generic to base big decisions on |
Market-Based | Busy markets, data available | Benchmarking to other sales | Not helpful without good comps |
Income-Based | Profitable, established practices | Realistic, investor-ready valuations | Complex; needs solid financials |
Asset-Based | Liquidations, legal issues | Valuing hard assets | May ignore intangible value |
Final Thoughts
No one method is perfect on its own. Often, appraisers blend two or more approaches to get a complete picture. So if you're preparing to sell, buy, or restructure a dental practice, don’t just guess—talk to a pro, get the data, and use the right tool for the job.
Hint: It's Dental Practice Connect.
Real References

Leslie George
Founder, Dental Practice Connect
Leslie George is a seasoned finance and operations professional with cross-industry experience. Over the past six years, he has dedicated his work to helping dental practices achieve operational excellence. All while building a meaningful, balanced life for his wife and children.
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